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Why Brian Gottlieb Tells Home Improvement Pros to Choose Upgrade
- Brian Gottlieb, a recognized leader in home improvement, partnered with Upgrade because it understands the industry, knows the customer, and is easy to do business with.
Overview

Built for the industry
Upgrade understands how home improvement businesses actually operate.
Knows your customer
Financing options designed around the homeowners you serve.
Easy to work with
Simple to adopt, simple to offer, simple to grow with.
Challenges
Growing your company means choosing partners who get the business, not just vendors who sell to it. The wrong financing partner can slow you down, confuse your customers, and leave revenue on the table.
- Partners who don't understand the trade
- Financing that doesn't fit the customer
- Tools that are hard to do business with
Solutions
Brian points to three reasons Upgrade stands out for contractors serious about growth: a real understanding of the industry, a clear read on the customer, and a partnership that's easy to do business with.
- Industry expertise built in
- Customer-first financing options
- Easy integrations with the tools you use